5 Pro Tips For Facebook Ad Optimization

Facebook Advertisements, now known as Meta for Business, offer some of the stylish implicit announcement reach openings. But like any form of advertising, there's further to it than just setting up your announcement and hoping it all works out.

There are styles and strategies to optimize Facebook Advertisements that can have a massive impact on your crusade results and ROAS( Return on announcement spend).

Then at ClickCease we ’re lucky to have some of the stylish and most educated digital marketers working on our platoon. So, I spoke to Hagar Rafael, our veritably own Facebook Advertisements expert.

With over ten times experience working on Facebook announcement juggernauts for colorful companies, Hagar has seen the elaboration of the platform and the changes in what does and does n’t work.

And so, these are our professional tips for Facebook Ad optimization, on all of Meta’s announcement platforms.

1. Understand user behavior on each site

Facebook and Instagram might be part of the same family, but the stoner geste is completely different. As Hagar points out, “ On Facebook people anticipate to interact with written content and vids. This means news outlets, publisher content, indeed posts from groups – which is further popular than ever.

“ Instagram is substantially inspirational content. People are looking to consume videotape or stories, and now rolls, which is meant to stimulate our creative side as humans ”

Attention is the main commodity on Facebook and Instagram. So anything that engages us to act, respond or stay on the point is going to be preferred by Facebook’s algorithm.

“ For both organic and paid content, the significance is in the comity between the followership and the creative content they're shown ”

In short, understand how Facebook druggies, especially your target followership, will reply to content on the point.

Content that works well on Facebook

• Funny or humorous content similar as gifs, vids or memes
• gifts, comps and deals
• Social or trending issues
• Short form videotape
• Live and long form videotape

Content that works well on Instagram

• Funny or humorous content, including memes or videotape/ rolls
• stoner generated content, similar as shares posts from happy guests( do n’t forget to label them!)
• ‘ How to ’ or ‘ Behind the scenes ’ style content – for illustration life hacks
• Inspiring or experience concentrated content.
• Questions – similar as AMA( ask me anything) style rolls or stories

2. The art of thumb stopping is key

The average internet stoner consumes. That’s nearly 3 hours This does n’t take into consideration other forms of digital engagement, similar as reading news or other publisher content, engaging with streaming platforms, games, and indeed our work grounded screen time.

Put simply, we all spend A LOT of time on the internet every day, and announcement fatigue is a real thing. So getting people’s attention is harder than ever.

“ We see the stylish way to stop people from endless scrolling is by using videotape. There's commodity in the movement the dynamic conduct of videotape that makes the mortal brain stop and engage ”, says Hagar.

But it’s not enough just to produce videotape content.

To stop the scroll and keep those eyeballs engaged, you also need a hook and a reason to stay watching.

“ The first three seconds of a videotape are the most important ”, says Hagar. But how do you catch people’s attention?

• Bold colors catch attention better
• Use faces – we ’re more likely to watch if we can relate to the image
• Use mottoes or captions 
• Open with a bold statement
• Grasp figures and statistics

You might not use each all of these at the same time( in fact you presumably should n’t), but understanding what catches our attention is half the battle.

3. Content is King – Video doubly so

Social media has been evolving fleetly over the last many times. First it was Snapchat, now it’s TikTok. But the biggest change both of these social contenders have had is the rapid-fire rise of videotape content on social media.

“ When Facebook bought Instagram this changed how they see the content on their spots. And in fact Instagram came the main focus for Facebook – and then videotape is King. ”

In 2022, this focus changed again, making videotape, specifically rolls, the most important of content – paid or organic.

still, likes, follows or any form of engagement on Meta’s suite of platforms, If you want attention.

And not just any old videotape

4. Understand how the Audience Network can work for you

The Audience Network is Meta’s interpretation of Google Display Network( GDN). This means you can display banners and interactive advertisements on apps on the Audience Network.

Although this might sound great, there are a many effects to bear in mind

• The Audience Network targets mobile druggies only using banner advertisements or display advertisements
• Banner sizes are relatively small
• This form of advertising can be seen as relatively protrusive by druggies
• Some Audience Network advertisements are used to incentivize druggies to win more in- game credits similar as lives or coins. principally, the stoner isn't interested in your product but just in getting free game credit

Hagar makes a good point when she says that, “ The Facebook Audience Network can be veritably useful when we're doing retargeting juggernauts. If we're just trying to get as important exposure for our brand as possible also using all of the available platforms with Meta means we spread our communication wide. ”

But does this mean that Facebook Audience Network is useful for everyone? Not inescapably.

Some of the diligence that see better performance on the Audience Network, include

• Retail and ecommerce
• News spots
• Broadcast services and VOD( videotape on demand)
• Games
• Dating spots and apps
• Software services

5. Meta Ads work better with a larger audience

One of the recommendations of Meta/ Facebook for advertisers is to let their algorithm find the stylish targeting. What this means for marketers is that it's better to use a broad followership and let the platform optimize your announcement reach for you.

And Hagar agrees that an announcement strategy on Facebook or Instagram works more when you have an followership over,000.

“ It’s better to let the crusade run and also optimize grounded on transformations But this is n’t suitable for everyone as you do need a high budget.

“ Facebook’s targeting does work well, but not so well in small figures ”

But how does this work for those of us who are n’t in largely populated areas?

“ I see that for stylish results, Facebook marketers need to be targeting around 20- 30 of the original Facebook using population ”, says Hagar