Everything You Wanted to Know About Google Ads Custom Dashboards

As a business marketer it’s important to have a single place to review your Google Advertisements crusade performance. Of course you ’re familiar with the Google Advertisements dashboard.

But did you know you can customize your dashboard experience? This can be done using both Google’s own software and a range of third party dashboard providers.

Google actually makes it easy to produce a customized view using dashboard templates to help you stay on top of your most important Google Advertisements criteria .

But you might also want to add redundant sapience, collate information from across other announcement juggernauts or go deeper than the dereliction view allows.

So, if you ’re wondering what data you can pierce to check and optimize crusade performance, we ’ll take a near look at the world of Google Advertisements dashboards.

Why do I need a custom Google Ads dashboard?

The Google Advertisements dashboard offers an essential overview of your announcement juggernauts with the crucial criteria you need. But by creating your own customized dashboard for Google Advertisements you can view performance criteria that are acclimatized to your specific requirements snappily and fluently.

utmost hunt machine marketers will spend a lot of time reviewing their Google Advertisements crusade performance and participating it across departments. So having the right statistics to view can make the difference to both your own workflow and if you need to unite with platoon members or guests.

These custom dashboards can be penetrated fluently so you can switch between them without too important hassle.

You can also partake custom dashboard with specific people, for illustration platoon members or guests. This makes it easy to partake crusade specific data without demanding to grant access to your standard dashboard.

So how can you set up your own custom Google Advertisements dashboard?

How can you set up a custom dashboard in Google Ads?

he custom dashboards can be penetrated from the ‘ Reports ’ icon at the top of your Google Advertisements homepage.

On this runner you ’ll be presented with a blank oil to produce your custom dashboard. You can view a sample dashboard to get the creative authorities flowing or jump straight in.

still, you ’ll see a blank oil of 12 blocks – two rows of six, If you start with the new dashboard.

You can also fit your rudiments into these blocks.

You ’ll find the full instructions on Google’s runner for.

When setting up a custom Google Advertisements dashboard you can produce using the templates for

• Reports
• Scorecard
• Notes

Reports
This is where you add the data about your crusade results and performance. You ’ll find all manner of bar maps, pie maps and fresh perceptivity. An illustration of the reports you can integrate into your dashboard using this order include

• Conversion data
• Business data by time, date or position
• Transaction perceptivity similar as keyword or crusade performance
• Comparisons between paid and organic hunt

Reports
This is where you add the data about your crusade results and performance. You ’ll find all manner of bar maps, pie maps and fresh perceptivity. An illustration of the reports you can integrate into your dashboard using this Scorecards
With scorecards you can cover important criteria similar as brio rate, transformations, announcement prints and your click through rate.

The scorecard can be customized by date range similar as former 30 days or a specific date.

You can also customize the view as a map, chance view or the absolute change over the specified time period.

Note
As it sounds, this is where you can add notes related to your dashboard. This can be useful to add environment or information for other observers of your custom dashboard.

Sharing Google Ads dashboards

You can record a shot of the report in your dashboard with whoever you like, via dispatch. Simply hit the share button, add their dispatch and customize the time, date or frequence you ’d like to partake the data.

still, you can download a shot of the dashboard as a PDF by hitting the download button, If you prefer. This is obviously useful for adding to reports or donations.

Alternative Google Ads custom dashboards

Monitoring your Google announcement juggernauts does n’t just fall to Google.

There are of course a huge selection of software tools that can be used to manage your Google Advertisements as well.

All of these tools can fluently integrate with your Google Advertisements accounts and be used to cover everything from your announcement prints or advertising budget, to your conversion rate and other crucial performance and engagement criteria .

Some popular options include

• Adzooma
• Adalysis
• Funnel
• Report Garden
• Optmyzr
• Skai
• ClickCease

All of these tools are erected to cover and optimize your PPC juggernauts, giving a different perspective and more complete view. And you can also export the data from these custom dashboards for your guests or to present to your own platoon, or as part of a PPC inspection.

Taking Adzooma as an illustration, you can cover announcement crusade performance across multiple platforms, not just Google Advertisements. So if you need to see how your crucial criteria for Meta for Business advertisements are performing vs Google also you can add that to your custom dashboard.

With ClickCease, we concentrate on precluding fake business from bots or challengers. This invalid business, known as click fraud, can regard for over to 60 of clicks and views on Google Advertisements juggernauts.