Top 10 Best Ads Exchanges for Publishers in 2023

Numerous publishers, advertisers, and announcement tech agencies buy their media through announcement exchanges, but there’s frequently a lot of confusion around what they actually are.

According to the report by MarketWatch, the major players in the online advertisements exchange request are:

1. Verizon Media
2. Index Exchange
3. Rubicon Project
4. OpenX
5. SmartyAds
6. MoPub
7. Smaato
8. AppNexus
9. PubMatic
10. Google Ad Exchange

A piece of recent news by DigiDay states that London- grounded incipiency Alkimi Exchange erected the first decentralized Ad Exchange Powered by Constellation Network’s Hypergraph with zero fraud, reduced sale freights, and complete end- to- end translucency to profit publishers and agencies.

still, the simplest way to make the stylish of the announcement Exchanges is by working with the decoration players, supplementing the same with your exclusive deals, If you're a publisher. This will help you ameliorate your strategy continuously and gain better prices.

1. Verizon Media

Verizon Media( formerly known as Pledge) is a media and technology company. It connects 800 million people( including publishers, advertisers, and druggies) every day around the globe. The company has a huge network of publishers, advertisers, and announcement mates to fulfil the conditions of each.

Verizon Media provides simplified monetization results for colorful announcement formats across multiple bias. The company also hosts in- house technology to power large publishers like TechCrunch, Engadget, and HuffPost, who are their guests.

Features for Publishers:

1. Delivers high- quality creatives while maintaining stoner sequestration by complying with sequestration regulations like the GDPR.
2. Comprehensive force operation lets publishers track earnings coming via different channels including title bidding, programmatic, and direct deals.
3. The demand pool includes its own business and top demand sources( including Facebook and Amazon) available in the request.

2. Index Exchange

Index Exchange has created a business where decoration digital media companies come together and exchange force.

It offers complete control of force and pricing, along with furnishing access to quality demand. Premium publishers like Business Bigwig, The Economist, and The Telegraph work with the Index Exchange platform.

Features for Publishers:

1. It's certified by Label and is a member of the Coalition for Better Advertisements, which shows its commitment to serving only high- quality advertisements.
2. Offers in- house force integration and conservation for better results on the steal- and vend- side.
3. The company is known for translucency when it comes to shot- position transaction data and earnings and for its quality of demand sources.

3. Rubicon Project

Rubicon Project( or simply Rubicon) is a global advertising technology that specializes in buying and dealing supplies, easing over 1 billion deals every month. The Wall Street Journal, GAMELOFT, and eBay are some of the publishers who trust the Rubicon Project.

The company offers demand and crusade operation for merchandisers and buyers. The company was also a contributor in the timber of Prebid( with AppNexus), making them one of the top players in the title bidding request.

Features for Publishers:

1. It's designed fornon-technicalpublishers.However, publishers can also get homemade backing on request, If needed.
2. It offers a unified platform where publishers can pierce global demand without having to go through multiple channels or services.
3. Offers customer- side, garçon- side, and mongrel title bidding results for better monetization.

4. OpenX as Ads Exchange

OpenX introduces publishers to a important programmatic business. Their trademark immolation, OpenAudience, empowers publishers with perceptivity about their separate cult.

The company also offers yield judges to publishers to identify the true eventuality of their supplies. To keep announcement fraud at bay, OpenX abides by theanti-ad fraud measures. also, the company was one of the contributors to the “ pukka Against Malware ” program.

CarGurus,Philly.com, and Graphiq are some publishers monetizing with OpenX.

Features for Publishers:

1. Offers OpenX endeavor — title bidding result that connects publishers with a decoration business of demand mates.
2. Predicts followership volume to help publishers monetize better. Its “ Real- time Guaranteed ” point is known to help publishers ameliorate dealer- buyer connections for more profitable deals.
3. It has a mobile- optimized announcement exchange designed to reach buyers interested only in mobile force. Saving publishers time to find suitable mobile demand on their own.

5. SmartyAds as an Ad Exchange

SmartyAds offers a complete announcement tech result to publishers, advertisers, and agencies. It's an independent announcement exchange platform with a decoration business.

The company delivers further than 2 billion prints daily while working with 25K decoration publishers. It assures unprejudiced trade and quality exchange while maintaining gains for the parties involved.

Features for Publishers:

1. Precise targeting by SmartyAds gets publishers the right advertisements for their followership.
2. Real- time analytics shows force performance by different layouts( banner, native, videotape) and different bias( desktop and mobile).
3. A transparent and brand-safe terrain that lets publishers design their layout while maintaining colorful announcement norms.

6. MoPub as an Ads Exchange

MoPub is an app monetization platform for publishers and inventors. Now possessed by Twitter, MoPub offers mobile announcement exchange services. The company has a unified transaction point that enables publishers to go for direct deals, announcement network services, and access to several DSPs.

The company is now reaching1.5 billion druggies across bias by working with over,000 app publishers around the globe. inventors like Zynga, Voodoo, Ubisoft, and Trucaller monetize via MoPub.

Features for Publishers:

1. The in- app monetization point lets publishers see real- time prints.
2. The company’s moxie in mobile agreement and real- time bidding help publishers access leading demand sources.
3. Designed to show print- position profit to publishers, which helps them more understand the value of their force.

7. Smaato Ad Exchange

Smaato is an app- grounded announcement exchange platform processing over 150 billion announcement requests per month. The tone- serve platform provides easy announcement delivery with advanced eCPMs.

takeoff, Gameloft, and Outfit7 are some inventors that use Smaato. It offers expansive demand, global reach, and flawless website integrations with the company’s law to drive advanced profit for publishers.

Features for publishers:

1. Integrates real- time announcement exchange to pierce dynamic demand from further than 450 sources around the globe.
2. App publishers have options to pierce private business, direct deals, RTB, and third- party agreement.
3. workshop with technologies like The Media Trust and GeoEdge in order to maintain announcement quality norms, brand safety, and stoner protection.

8. AppNexus as an Ads Exchange

AppNexus is one of the world’s largest advertising commerce. For the sell- side, AppNexus offers and garçon, SSP, and advanced to more monetize and optimize the force. And for the steal side, the company has a programmable platform to run customized juggernauts.

AppNexus, in collaboration with Rubicon Project, also introducedPrebid.js an open- source title bidding wrapper. The company monetizes publishers like Fandom, Wayfair, and Ranker.

Features for Publishers:

1. Uses an in- house announcement garçon for programmatic and direct deals.
2. Has an SSP that offers display, videotape, mobile, native, and audio advertisements for publishers.
3. followership extension enables publishers to ‘ pack and vend ’ a part of the force to advertisers who are specifically seeking that followership.
4. The advanced analytics feature lets publishers examiner and standard their force performance to avoid underselling.

9. PubMatic as an Ad Exchange

Pubmatic is a publisher- centric announcement technology company. It delivers over 64 billion diurnal announcement prints to 800M unique druggies across the globe.

The technology is available for web, mobile, and app publishers. Publishers likeDictionary.com, Livingly Media, and Times Internet are monetizing using Pubmatic’s technology.

Features for Publishers:

1. OpenWrap — an open- source title bidding wrapper by Pubmatic enables customer- side, garçon- side, and mongrel title bidding results.
2. Real- time bidding technology with a large pool of stab increases shot pressure and hence publisher earning eventuality.
3. The platform detects and filters invalid business to insure brand safety.

10. Google AdX: Best Ad Exchange

Google runs its own announcement exchange where Google Display Network mates can buy and vend advertisements. Google AdX comes under the marquee of Google Ad Manager, offering third- party demand along with GDN.

It uses open deals( preferred and programmatic deals) and private transaction models( programmatic guaranteed) to make force exchange possible.

Google AdX is only available for decoration publishers and advertisers. Small and medium publishers can pierce these services with the help of Google Network mates( like AdPushup).

Features for Publishers:

1. With account- position filtering, publishers can filter out the demand and creatives that they do n’t want on their spots.
2. Publishers can define colorful parameters( terrain, announcement sizes, layouts, ATF, and BTF announcement units) for their profit reporting and to more understand the force.
3. Once publishers subscribe up with AdX, the platform handles everything from announcement delivery to payments.