Google Ad Manager 360: Everything You Get with GAM 360

There are plenitude of reasons why Google Ad Manager 360 is one of the stylish announcement operation platforms available for publishers. For illustration, advanced reporting features, targeting capabilities, and more.

Google Ad Manager( GAM) is a complete platform to organize and deliver advertisements on the web, mobile, and app force. It combines the coffers from DoubleClick for Publishers( DFP) and DoubleClick Ad Exchange( AdX) to offer services used by the sell- side and buy- side.

From enabling publishers to increase profit and insure brand protection to serving them from a centralized workflow, Google Ad Manager takes its product to the coming position with GAM 360.

What is Google Ad Manager 360?

Google Ad Manager 360 is a paid interpretation of GAM access for publishers who have crossed the yearly prints limit *. Because of its high prints demand, GAM 360 is substantially used by enterprise publishers with developed brigades to manage announcement ops, announcement deals, and force.

*Monthly impression limit depends on geography. Here is how it looks:

1. 90M yearly prints fromnon-video announcement units for the USA, Canada, Australia, and New Zealand.
2. 200M yearly prints fromnon-video announcement units for countries supported by Google in Europe and Asia.
3. 150M yearly prints fromnon-video announcement units 800K yearly prints from videotape announcement units for all countries supported by Google to use announcement director.

In addition to the free interpretation, the paid interpretation offers several fresh features, including more detailed followership segmentation, integration with Google Data Studio, and a new reporting dashboard.

The pricing must be negotiated with the Google Deals representative who's available on contact. The final price may depend on the yearly prints number, fresh features, and the type of Google support decided for by the publisher.

Google Ad Manager vs Google Ad Manager 360

Google Ad Manager( formerly DoubleClick For Publisher), undisputedly has a commanding lead among Publishers ’ top announcement tech mates, with over 80 of Publishers using Google Ad Manager as their top announcement tech mate( source Advertiser comprehensions SSP Report).

This world’s most popular announcement operation platform helps Publishers to vend and manage both announcement force and juggernauts. There are two main types of Google Ad Manager( GAM) accounts on the request announcement director – preliminarily known as DFP Small Businesses( the free interpretation), and announcement director 360( the paid interpretation). This composition will exfoliate light on the main differences between the two performances, revealing both their main features and the conditions for Publishers to be suitable to use them.

GAM( preliminarily known as DFP Small Business) is a free product with a no- minimum announcement prints demand, and it's generally used by small to medium- sized Publishers.

GAM 360, the paid decoration interpretation of announcement director, caters to Publishers with larger volumes of business and more complex advertising setups, or simply more advanced requirements. It offers several fresh features over the free interpretation, including access to Google Support.